Saturday, August 21, 2010

2010 Jaguar XJ Sentinel

2010 Jaguar XJ Sentinel2010 Jaguar XJ Sentinel
2010 Jaguar XJ Sentinel
2010 Jaguar XJ Sentinel
Jaguar is launching an armored version of its stunning new XJ luxury sports saloon at the 2010 Moscow International Motor Show.

The new XJ Sentinel offers the ultimate in discreet protection, being virtually indistinguishable from the standard XJ model, yet featuring a state-of-the-art armoring package which provides occupants with up to B7 levels of ballistic protection.

Saturday, June 26, 2010

Jaguar unveil special edition XKR

Jaguar XKR Special Edition

Jaguar is set to release an extra special edition XK to mark the quality car manufacturer's 75 years in the motoring industry.

To whet car buyers appetites, Car Dealer Magazine has revealed that this supercar Jag is no pussycat, offering 530 bhp from a 5.0 litre supercharged engine. With 655Nm of torque, the car has no problems reaching 60 mph in just over four seconds with a top speed of 174 mph. With stiffer dampners and a lower ride height the '75' is reportedly one of the best Jaguar's ever made.

On the outside, the XKR 75's looks fail to disappoint, with a sporty bodykit, massive exhaust and 20 inch alloys. According to Auto Express, owners will be able to choose an individual graphics pack and stratus paint job if they really want to stand out.

Priced at around £85,000, only 75 models will be produced, meaning Jaguar enthusiasts are already looking to sign the order book in July. If you're lucky, you may spot the exclusive car at high-end events or under pristine Chelsea pads.

Managing director of Jaguar, Mike O'Driscoll, commented on the sumptuous model, saying: ''This is a fitting way to celebrate the sporting credentials of the XK marque in the 75th year of the Jaguar name.''

Thursday, June 24, 2010

Jaguar XKR 75 Anniversary Edition

Jaguar XKR 75

At 2010 Goodwood Festival of Speed Jaguar will unveil the new XKR 75 super coupe, a special edition which marks the company’s 75th anniversary. This model is limited to 75 units, obviously, and features a unique Stratus Grey finish, Red brake callipers and 20-inch gloss Vortex rims, while you can also order some graphics for it just like the picture above.

Jaguar XKR 75 also benefits from enhanced performance. The 5.0 liter supercharged V8 of the car is tweaked to develop 530PS and 655Nm, which reduces its 0-60 time to 4.4 seconds (standard XKR 4.6). The top speed is still limited but to 174 mph or 280 km/h, so no complaints here!

It also gets a semi-active sports exhaust system for an even nicer soundtrack.

To cope with the extra power, XKR75 comes with a re-tuned chassis featuring revised suspension and an aero kit for the body consisting of a front splitter, side sills extensions, a rear diffuser and larger rear spoiler. Inside the cabin new items exclusive to the 75 include Charcoal with ivory stitch, piano black finish to facia and centre console and a Jet suedecloth headlining.

Mike O’Driscoll, managing director, Jaguar Cars, said: “The XKR 75 will provide owners with exclusivity, excitement and a hint of Jaguar’s great heritage. This is a fitting way to celebrate the sporting credentials of the XK marque in the 75th year of the Jaguar name,” he continued.

“We conceived the XR 75 as a sports car with a duality of character that makes it perfectly suited to driving across Europe to the Nurburgring, completing some very fast laps, and then driving home again, added Mike Cross, Chief Engineer Vehicle Integrity.

THE XKR 75 AT A GLANCE

The unique features of the exclusive new XKR 75 include:

  • Increased performance through detailed engine and transmission recalibration
    • Power increased to 530PS (compared to 510 PS on XKR)
      Torque increased to 655Nm (compared to 625Nm on XKR)
      Upgraded torque converter to handle the increased torque
  • Upgraded suspension systems for increased precision and agility
    • Increased spring and damper rates (front springs 28 per cent stiffer, rear springs 32 per cent stiffer)
    • New fully-machined aluminium front and revised rear suspension upright for increased camber stiffness (increased by 25 per cent)
    • Re-tuned Adaptive Dynamics damper control software
    • Reduced ride height (15mm front and 10mm rear)
  • Aerodynamic body pack with body coloured finish to front splitter, side sills extensions and rear diffuser, and body coloured larger rear spoiler and rear trunk lid finisher
  • Sports exhaust with improved performance and acoustics – system has new crossover pipe and larger exhaust outlets
  • New Stratus Grey exterior paint with optional graphics pack
  • Red brake callipers and 20” Vortex forged lightweight alloy wheels, diamond turned with dark grey finish
  • XKR performance interior in Charcoal and Ivory stitch leather, with Jet suedecloth headlining and XKR 75 tread plate
  • Active front lighting
  • Final calibration was done in partnership with the RSR engineering team which has been collaborating with Jaguar on the 2010 motorsport programme.

Monday, June 21, 2010

Jaguar Land Rover now in Hyderabad

Jaguar Land Rover

Tata Motors’ gave their dealership to their Jaguar Land Rover line of cars to Inline4Motors, Hyderabad. Inline4Motors is the fourth company to their dealership, being the fourth to have right for a Jaguar Land Rover outlet. Tata Motors already has two outlets in Delhi and one in Mumbai.

Rohit Suri of Tata Motors said over 12,000 luxury cars are sold a year which are part of Jaguar Land Rover. Tata Motors’ rivals BMW and Mercedes Benz have over 12 outlets in the country and Suri of Tata Motors said Jaguar Land Rover will soon open outlets in other metros in the country to compete with BMW and the Benz.

Jaguar Land Rover is planning to set up in China also. Tata Motors believes the move will help Jaguar Land Rover sell faster in China which is the world’s fastest growing car market. "Clearly China is a very important and growing market for Jaguar Land Rover. It is currently the third biggest individual market in terms of volume for Land Rover and the fourth biggest for Jaguar," a Jaguar Land Rover spokesperson said. "Material cost is a significant challenge and JLR has previously said that over the next few years it will grow the amount of materials and components it purchases from lower cost countries," he added.

Jaguar Land Rover sold over 2,132 units in China during the first quarter of sales last year. This year the company sold 5,786 units in the same period, i. e. the first quarter between January and March.

Thursday, May 27, 2010

2010 Jaguar XJ Review and Prices

Jaguar may have just been sold, but it's plowing ahead with a new flagship sedan. With brawny coupe-like styling, more power and a futuristic interior, this thoroughly modern XJ could be the crown jewel for Jaguar's new owner.
2010 Jaguar XJ
Jaguar keeps hemorrhaging red ink, so does Ford Motor Company, in part because Jaguar has been such a money pit since Ford bought the famed British automaker some 20 years ago. With Ford now desperate for cash, it's just finished the process of selling Jaguar as well as Land Rover after offloading a third British property, Aston Martin, in early 2007. Fortunately for Ford, several suitors lined up, including the new owner Tata Motors of India, part of the big Tata industrial combine. But that's another story.

Meantime, Jaguar sales keep sliding, especially in the U.S. The X-Type compact premium sedan has been a major flop here, which is why it's being dropped from the local lineup. Demand for the aged S-Type is down to a trickle, but that midrange sedan goes away in mid-2008 to make room for the new XF. The sporty XK coupes and convertibles are doing okay, but the flagship XJ sedans have been a hard sell even after their wholesale redesign just four years ago.

Critics contend the latest XJs aren't moving because they look so much like the previous-generation cars. But Jaguar realized some time ago that it was trapped by its own visual past and began searching for a new design tradition, a 21st-century take on "Jaguarness." The XF is the first fruit of that effort. The 2010 Jaguar XJ will be the second.

2010 Jaguar XJ

http://www.blogcdn.com/www.autoblog.com/media/2009/07/jaguar-xj_08blk_usa_opta.jpg
For a long time, worrying about Jaguar was the only sensible thing to do. While it was never exactly clear if the marque had (ever) achieved profitability, we enthusiasts were only too happy to give them the benefit of the doubt. After all, the English automaker serially gifted us with watershed designs. Sublime mechanical creatures like the E- and D-Type sports cars, as well as the curvacious Mark II and original XJ. How could we not be totally and utterly smitten? Yet somehow, the once proud automaker eventually found itself adrift in mediocrity, turning out maligned and slow-selling products with an unpleasant odor of unreliability as the money began to run dry. When the then Ford-owned brand launched headlong into its "democratization of luxury" strategy that resulted in the lamentable 2001 X-Type and serious talk of an SUV, well, we couldn't help but grow gravely concerned.

Sunday, May 16, 2010

2011 Jaguar XJ 5.0L SC First Drive

2011 Jaguar XJ 5.0L SC  Picture

2011 Jaguar XJ 5.0L SC Picture

Specs & Performance

Vehicle
Year Make Model2011 Jaguar XJ XJL Supercharged 4dr Sedan (5.0L 8cyl S/C 6A)
Vehicle TypeFive-passenger rear-wheel-drive four-door sedan
Estimated MSRP$90,500
Assembly locationBirmingham, England, United Kingdom
Drivetrain
ConfigurationLongitudinal, front-engine, rear-wheel drive
Engine typeSupercharged direct-injected gasoline V8
Displacement (cc/cu-in)5,000cc (305 cu-in)
Block/head materialAluminum/aluminum
ValvetrainDOHC, four valves per cylinder, variable intake + exhaust-valve timing
Compression ratio (x:1)9.5
Horsepower (hp @ rpm)464 @ 6,000-6,500
Torque (lb-ft @ rpm)424 @ 2,500-5,500
Fuel typePremium unleaded (required)
Transmission typeSix-speed automatic with console shifter and steering-wheel-mounted paddles with sport/competition modes
Transmission ratios (x:1)I=4.017; II=2.43; III=1.52; IV=1.14: V=0.87; VI=0.69
Final-drive ratio (x:1)3.31
Differential(s)Electronically controlled limited-slip
Chassis
Suspension, frontIndependent double wishbones, coil springs, self-adjusting two-mode variable dampers, stabilizer bar
Suspension, rearIndependent multilink, coil springs, self-adjusting two-mode variable dampers, stabilizer bar
Steering typeHydraulic-assist, speed-proportional variable-ratio rack-and-pinion steering
Tire make and modelDunlop SP Sport Maxx GT J
Tire typePerformance front and rear
Tire size, front245/40ZR20
Tire size, rear274/35ZR20
Wheel size, front20-by-9 inches
Wheel size, rear20-by-10 inches
Wheel materialCast aluminum
Brakes, front15.0-inch ventilated cast-iron discs with 2-piston fixed calipers
Brakes, rear14.8-inch solid cast-iron discs with single-piston sliding calipers
Track Test Results
0-60 mph, mfr. claim (sec.)4.9
Fuel Consumption
Fuel tank capacity (U.S. gal.)21.7
Dimensions & Capacities
Curb weight, mfr. claim (lbs.)4,323
Length (in.)206.6
Width (in.)74.6
Height (in.)57.0
Wheelbase (in.)124.3
Track, front (in.)64.0
Track, rear (in.)63.1
Turning circle (ft.)41.7
Legroom, front (in.)41.5
Legroom, rear (in.)44.1
Headroom, front (in.)39.4
Headroom, rear (in.)37.4
Seating capacity5
Trunk volume (cu-ft)18.4
GVWR (lbs.)5,270
Warranty
Bumper-to-bumper5 years/50,000 miles
Powertrain5 years/50,000 miles
Corrosion6 years/Unlimited miles
Roadside assistance5 years/50,000 miles
Free scheduled maintenance5 years/50,000 miles

Saturday, May 1, 2010

2010 Jaguar XFR

2010 Jaguar XFR

2010 Jaguar XFR

The XFR, too, induced the same sort of awe. Few cars I test turn women’s heads as much as men’s, but Jaguar’s designers have a knack for making beautiful baubles that almost no woman can ignore. I’d love to think it was the recent tan I’ve acquired of course but young, fashionable, well-heeled ladies both fair and dark sent lustful glances toward the car—and just toward the car. One woman in a supermarket parking lot walked right up to the XFR, addressing it, not me, with a huge grin on her face, and peppered away with rapid-fire questions. Sated with knowledge, she just walked away, looked back at the car as if to confirm a mental catalog of details, and belatedly remembered there had been a human being she’d been talking to and said, “oh, sorry, thanks….”

Fast as Bloody Hell

If only I could’ve given a ride to every ogler of the Jag the company might find itself a huge new client list. True, maybe all those ladies (and men too) wouldn’t ever tap into the 510 horsepower V-8 under the bulging hood of the XFR, but that also might not matter, because this four-door is quite civilized unless you don’t want it to be.

I certainly didn’t; with 40 more horsepower than the XF Supercharged (and $15k more tallied to the sticker price) and an engine that nails peak torque (461 pound-feet) at a a barely twisting 2,500 rpm, the stats box alone should tell you what this car can do. That torque curve feels nearly flat as well, and that huge grunt equals more than a fast run (4.7 seconds, claimed) to 60mph. From 70 mph, passing a logging truck and three SUVs on a two-lane rural highway, the XFR downshifted its six-speed gearbox to third, held it to the nearly 7,000 rpm redline, and proceeded to upshift into fourth and so on. Looking down finally at the speedo I was rocketing at twice the legal limit. This could get dangerously addictive.

Jaguar XF Police Car Launched

Jaguar XF Police Car
Jaguar XF Police Car
Jaguar XF Police Car
Jaguar XF Police Car
Jaguar XF Police Car

The police-spec Jaguar XF was first announced by Jaguar last May. The car is based on the XF Diesel S Jaguar, with a twin-turbocharged 3.0-liter engine that makes 273 horsepower and has a 0-60-mph time of 5.9 seconds. Plus, of course, there's a light bar on the roof and a distinctive electronic setup.

The choice to buy seven Jaguar XFs as patrol vehicles for the Central Motorway Police Group in this West Midlands region of England should turn heads and keep speeders alert. The Jags join a fleet that the police group describes as including vehicles such as Range Rovers, Toyota Land Cruisers, Volvo T5s, Vauxhall Omegas and a Mercedes-Benz Sprinter command center vehicle.

Jaguar offers free maintenance on 2011 models

2011 Jaguar

For all those penny-pinching Jaguar buyers out there, the automaker has announced it's offering free standard maintenance on all 2011 models and extended warranties.

The new Jaguar Platinum Coverage has a five-year, 50,000-mile limited warranty, and complimentary maintenance while the warranty is valid.

Jaguar XJ: The Hottest Cat on the Road

Jaguar XJ
Jaguar XJ

I clearly remember the moment nearly one year ago when I first laid eyes on Jaguar's new XJ sedan, and felt as though I'd been impaled on some gorgeous aluminum tusk. What a fantastic looking automobile. On any aesthetic scale you'd care to calibrate—modernity, chic, formal grace, raw carnality—this thing simply obliterates the competition, just grinds their bones. Fee-fi-fo-fum, I smell the blood of Bavarians.

From that moment until this week, when I finally slid behind the wheel of the company's flagship sedan, I sort of held my breath. Recent Jaguars—the XK coupe and XF sedan—have been very decent cars but always felt as if they missed greatness by a few millimeters. The 2011 XJ couldn't possibly, as a machine, live up to all this sculptured sin.

It does. Actually, it's a monster. Hugely civilized, desperately fast, drenched in high-tech amenities and executed with the kind of spirit and joie de vivre than makes the competitive German products look positively Amish, the new Jag is now the presumptive favorite in the full-size premium sedan category. Put another way: If you buy anything else you need a dog and a white cane.

Of course, Jaguar—a relatively small firm and a veritable fountain of red ink, now owned by the Indian conglomerate Tata—does not have the engineering resources of Audi, BMW or Mercedes-Benz. BMW probably has 100 engineers working on coin holders and glove-box dampers. The Jag doesn't offer the tomorrow tech of the Lexus LS600h hybrid. The XJ's lusty 5.0-liter V8s—naturally aspirated (385 horsepower) or supercharged (470 hp or 510 hp)—are not quite as highly evolved as BMW's twin-turbo powerplants, nor does the car offer as many forward gears as the eight-speed 7-series (the Jag has only six gears). I suppose in a five-way geek-off comparing the cars' navigation and multimedia consoles, the Jag's might not be quite as intuitive and refined.

Saturday, April 24, 2010

Jaguar Launches Free Maintenance Program for 2011

JagXJ
Jaguar does not want consumers avoiding its cars because of high maintenance costs, and in order to dispel that (completely fair) notion, it will introduce “Jaguar Platinum Coverage.”

The new program offers a five-year/50,000-mile new-vehicle warranty, free scheduled maintenance and roadside assistance. It will also include free replacement of parts for basic wear and tear, including oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts. That's a big difference from Jaguar’s last free maintenance program where owners were asked to pay for replacement parts. Jaguar killed the program in 2006, presumably because customers didn’t like paying for new brake pads and wiper blades.

The new program will start with the 2011 XJ sedan, which is slated to hit dealerships in May. The XF sedan and XK coupe will follow suit when the 2011 models debut in June, according to the automaker.

Monday, April 19, 2010

Jaguar XK Coupe Portfolio

Jaguar XK Coupe

Jaguar XK Coupe

PERFORMANCE cars don’t come much cooler than the Jaguar XK.

Distinguished rather than flash, expensive but not extortionate, it’s a grand tourer of the highest order, and being totally honest the big cat has never looked better.

The coupe has the poise of a panther, and when you floor the throttle the roar of something altogether more ferocious fills the air.

The latest generation of a model range that’s been around since 1948 sees the previous 4.2-litre engine replaced by a new AJ-V8 5.0-litre unit that brings significant improvements in both power and torque without compromising fuel economy and emissions.

In the case of the 385bhp 2+2 coupe that means 26 per cent more punch and 23 per cent better pulling power.

And while the maximum speed remains under electronic control at 155mph, the XK’s lightweight aluminium body combined with the power and torque gains sees the coupe’s 0-60mph acceleration time lowered from 5.9 to 5.2 seconds.

An average fuel return of 25.2mpg – and you need to be very lucky to record that figure – is also appreciably better than close competitor the Mercedes-Benz SL500.

Rare 1961 Jaguar E-Type could sell for £135,000

Prices for E-Type Jaguars are continuing to appreciate in the collectible automobiles markets. And examples currently up for sale include this 1961 Jaguar E-Type 3.8 Series 1 Roadster.

Eightieth of just 91 right hand drive examples produced in early July, 1961, and one of the first to be exported, this Series 1 3.8 Roadster returned to the UK from Cyprus in 1996 and has been fully restored.

Restoration works included a complete professional rebuild of the entire car, faithful to the original factory specifications. The works were carried out over 12 years by its dedicated London owner, himself a professional trim expert.

1961 Jaguar E-Type
The 1961 Jaguar E Type 3.8 Series 1 Roadster, priced £135,000

Worthy of a place at the Pebble Beach Concours, this magnificent Jaguar boasts its original - and very rare - colour combination of Old English white and matching cream leather upholstery with a tan hood.

It is for sale in Warwickshire, UK, priced £135,000.

Saturday, March 27, 2010

The Jaguar XJ

 Jaguar XJ

Jaguar XJ

According to Mike O’Driscoll, the Supersport version of the long-awaited new Jaguar XJ large luxury saloon has an ability denied to any other car on earth. “It’s fantastic,” he says, fixing me with a messianic gaze. “It can get out of its own way really, really quickly.”

I retire to a quiet, darkened room to think that one over and ponder whether Jaguar’s MD has been watching too much Dr Who. And then, a few hours later, I drive the car and come to understand why he is thumping the tub about the company’s new flagship quite so enthusiastically.

It is hard to overstate the importance of the XJ to Jaguar as the company accelerates away from its long reliance on an admittedly proud past, toward a future which O’Driscoll and his design chief Ian Callum are determined will see it once again recognised as a design and technology leader.

It had travelled a long way down that road even before the arrival of the XJ, which will be in showrooms soon. The S-type, conceived under Ford ownership and with styling harking back to Jaguars of the 1960s, was replaced several years ago by Callum’s ultra-modern XF mid-sized executive saloon, which many now rate above its BMW 5 Series and Mercedes-Benz E-Class rivals. The unsuccessful X-Type “small” Jaguar – based on Ford’s mundane Mondeo underpinnings – has been dropped, in line with Jaguar’s determination to elevate itself ever further upmarket. The latest Callum-designed XK sports coupés and convertibles will race at Le Mans this year, and have won respect for quality and performance worldwide. Denials of plans for a smaller, lighter, outright sports car – the real stuff of Jaguar legend – carry all the conviction of MPs’ rationalisations of their expenses.

Monday, March 15, 2010

2011 Jaguar XKR

2011 Jaguar XKR Speed and Black Pack

2011 Jaguar XKR
2011 Jaguar XKR Speed and Black Pack2011 Jaguar XKR
2011 Jaguar XKR

Friday, March 12, 2010

The New Jaguar XJ

Jaguar XJ

Jaguar launched Jaguar XJ last night the new admiral ship during an event presented by Jay Leno.

New Jaguar XJ

New Jaguar XJ

The communication leaders wanted to emphasize that the XJ Jaguar will set new standards in the luxury, a model in which the British automaker puts great hopes. The new model is impressive at first sight and if the outside part view reminds us of XF models, the back view comes with a completely original style for the British automaker.

The aluminum body helps the car to be lighter by about 331 pounds compared to its main competitors, fuel consumption and CO2 emissions are those that have benefited from this advantage. Low weight and together with over 50% of recyclable materials help the economy of 6614 pounds of CO2 for each vehicle.

The technical part comes with Jaguar Adaptive Dynamics and an air suspension system, Active Differential Control and a range of engines consisting of a V6 3.0-liter diesel engine, a V8 engine with 385 HP, and two versions of its supercharged engine of 470 HP and 510 HP. The transmission is ensured by an automatic six-speed ZF gearbox.

Wednesday, February 24, 2010

New Jaguar XJ

New Jaguar XJ goes on show

Salesman Tony Martin has been selling prestige cars for the best part of a quarter of a century, writes motoring editor Peter Carroll.

“Porsches, Lamborghinis, Bentleys, Aston Martins – I’ve sold them all in my time,” he says.

“But I have never been as excited about a new car as I am about this one…”

Tony, senior sales executive at Stratstone’s dealership in Wolverhampton, is talking about the impending arrival of the new Jaguar XJ.

In a few weeks’ time this car will take its place as the new flagship of the Big Cat brand – and Tony and his colleagues cannot wait to start selling it.

With prices starting at around £53,000, Stratstone staff have already taken a dozen orders from customers who have yet to drive the vehicle.

Jaguar XJ Electric in 2011

Jaguar XJ Electric

With deliveries for the new 2010 Jaguar XJ set to start shortly, prices for the new luxo-cat have been released. They start at $72,500 (including destination) for the base normally aspirated 5.0-liter XJ and go up from there.

In the realm of luxury barges, a “basic” car can hardly be considered basic. But what Jaguar calls a base XJ undercuts all of its competition. Audi’s (current) A8 starts roughly $2000 higher and is the closest in price to the Jag. BMW’s short wheelbase V-8 powered 750i starts at $83,000 (including destination) and Mercedes-Benz doesn’t even offer a short wheel-base S-Class in the States. A similarly powered long-wheelbase S-Class will set you back just over $92,000.


Although the new XJ is priced significantly less than most of its competition, it includes all of the amenities usually found on über-sedans. The standard XJ comes with 16-way power heated and cooled front seats, dual-zone climate control, a 600-watt premium sound system, navigation, an adaptive suspension, and even a panoramic glass roof. And of course the interior simply oozes British luxury.

Electric Jaguar XJ has been created, gets a 600 mile range

Jaguar XJ Electric

In April of 2009 last year, the European Investment Bank gave Jaguar/Land Rover $453 million USD to increase funding for a range of fuel-efficient vehicles that will help cut the brands’ overall emissions by 25 percent by 2012. At that time it was reported that Jaguar is planning a range-extended version of the new XJ sedan.

Friday, January 8, 2010

2011 Jaguar XJ Spy Shots Revealed


Jaguar XJ Concept

Spy shots and concept photos published in British publication Car (which I came across via Autopia) reveal a Jaguar XJ that has been redesigned to ensure that Jaguar ultimately meets the same fate as Volvo: obscurity and unpopularity. Abandoning the traditional makeup WHICH MADE THEM LEGENDARY – ahem, excuse me – Jaguar’s design chief Ian Callum appears to have engineered yet another interchangeably-styled luxury sedan. 2011 XJ test mules that were spotted on the test track were heavily disguised under the body work of the current model XJ saloon’s, but I’m not fooled. According to sources, the Jaguar XJ’s new design direction is a heavy crossbreeding of the Aston Martin Rapide and the Bentley Continental GT, which several auto enthusaists have heralded as a much-needed revision of the Jaguar XJ’s “outdated style.”

Sigh.

Ok. Let me break this down for you: when Ford bought Volvo in 1999 they performed the same kind of overhaul, abandoning the “turbo brick” styling. The result was a retooled Volvo that looked like little more than a high-end Ford Taurus. Now, thanks to that brilliant maneuver, Volvo’s popularity as a brand has been “put in the back on the discount rack, like another can of beans,” (to quote Billy Joel). The only motorists that are still enthusiastic about Volvo are the loyjala fanatiker like myself who remain true to the original Volvo line, manufactured from 1927 to 1999. As a matter of fact, if you ever crack open the pages of Rolling Magazine (the official publication of the Volvo Club Of America), you’ll notice a distinct lack of anything influenced by Ford.

2011 Jaguar XF Spy Photos

Like Volvo, Jaguar’s design isn’t merely an odd, “outdated” aesthetic, it’s a tradition-rich design upon which Jaguar’s legacy has been built. If it’s drastically altered to resemble yet another Bentley look-alike, you will effectively destroy the only traditional thread the Jaguar XJ had left to cling to. Granted, the entire Jaguar line has suffered a fall from popularity, but tampering with its only remaining prize-winning formula isn’t going to change that. I say to Jaguar: leave the XJ alone and focus instead on fine-tuning the two models that are already trying to embolden the mix, the Jaguar XK and the XF. Otherwise, you’ll find yourself sitting next to Volvo on the discount shelf. I hope you like beans.

Friday, January 1, 2010

2010 Jaguar XJ Pictures

2010 Jaguar XJ Sport Car2010 Jaguar XJ Sport Car

2010 Jaguar XJ Wallpaper
2010 Jaguar XJ Wallpaper

2010 Jaguar XJ Interior2010 Jaguar XJ Interior

2010 Jaguar XJ2010 Jaguar XJ

2010 Jaguar XJ Picture2010 Jaguar XJ Picture